Product Update
Is Press Waffle Co Still in Business? (2026 Update)
Is Press Waffle Co from Shark Tank still around in 2026? Its on-air agreement, what happened afterward, and current ordering options.
Press Waffle Co sells Liege style Belgian waffles out of a small footprint restaurant and franchise concept, and brothers Bryan and Caleb Lewis got Barbara Corcoran on board in Season 10. Roughly a decade later, the brand is still running, still franchising, and also quietly smaller than it once was.
The Short Answer
Yes, Press Waffle Co is still in business, with reported annual revenue around 8.5 million dollars and Bryan and Caleb Lewis still running the company as a family operation. It sells through its physical locations and is actively signing new franchisees.
That said, the picture is not pure growth in a straight line. The company has closed some locations since its peak, which is worth walking through honestly rather than glossing over.
The Shark Tank Pitch
Press Waffle Co pitched in Season 10, Episode 17, asking for 200,000 dollars for 8 percent of the company. The pitch centered on the Liege waffle format, a denser, pearl sugar studded style of Belgian waffle that was still relatively unfamiliar to a lot of American diners at the time.
Restaurant Business Online covered the appearance with a pointed question in its headline about whether the brand was ready to scale after the win, a question that turned out to have a more complicated answer than a straightforward yes. Liege waffles differ from the thinner Belgian waffles most Americans grew up with, using a yeasted dough studded with pearl sugar that caramelizes on the press, and part of the pitch was educating both the sharks and the eventual customer base on why the product justified a premium price over a standard diner waffle.
The Deal With Barbara Corcoran
Barbara Corcoran offered 300,000 dollars, 100,000 dollars more than the ask, for 15 percent equity, nearly double the stake originally on the table. The deal closed, giving Press Waffle Co both the capital and Corcoran's franchising expertise to expand beyond its original store footprint.
Corcoran has backed a number of food and franchise concepts over her Shark Tank tenure, and a waffle brand looking to expand through franchising fits a pattern she has funded successfully before. Her real estate background also gives her particular insight into the site selection and lease negotiation side of opening physical restaurant locations, which is a less visible but often decisive factor in whether a small footprint food concept can expand profitably.
Growth, Then a Quiet Contraction
In the years after the deal, Press Waffle Co expanded into a multi location footprint and built out its franchise program, reaching the roughly 8.5 million dollar annual revenue figure it reports today. The company's own site lists a franchise page actively recruiting new operators, requiring at least 100,000 dollars in liquid capital, with total startup costs ranging from 188,000 to 429,000 dollars.
But by 2025, the company had scaled back to six locations after quietly closing stores in Colorado and Arkansas. The brand's Instagram has not been updated since early April 2025, and several individual location TikTok accounts have gone quiet, some not posting since 2024. None of that alone confirms decline, since a lot of small restaurant brands let social media lapse without closing, but it is a pattern worth naming honestly rather than papering over with a simple still growing narrative.
Press Waffle Co net worth in 2026
Press Waffle Co reports roughly 8.5 million dollars in annual revenue as of 2026, a figure sourced from Shark Tank tracking coverage rather than an audited filing, since the company is privately held. There is no separately published net worth or company valuation figure available from a credible source.
Given the location closures in Colorado and Arkansas alongside the reported revenue figure and active franchise development in four undisclosed new markets, the company's financial trajectory reads as stable but not in a clean straight line upward. Treat the 8.5 million dollar figure as a revenue estimate, not a valuation.
Where Things Stand Now
Press Waffle Co pitched for 200,000 dollars in Season 10 and closed with Barbara Corcoran for 300,000 dollars at 15 percent. Bryan and Caleb Lewis are still running the company, which reports about 8.5 million dollars in annual revenue and is developing four new locations.
At the same time, the brand has shrunk to six locations after closing stores in Colorado and Arkansas, and its social media accounts have gone quiet since 2025. If you found this page wondering whether the waffle brand made it, the honest answer is yes, it is open and still franchising, but smaller and less visible online than it was at its peak.
Recorded pitch result
Recorded on-air deal
- $300,000 recorded amount
- 15% equity
- With Barbara Corcoran
These are the recorded on-air terms. The pitch fields do not confirm completed funding; a company update may report later closing, changed terms or a deal that fell through.
As an Amazon Associate, Shark Tank Index earns from qualifying purchases.
Where to buy Press Waffle Co
An Amazon search may include unrelated products. It does not confirm that this product is currently sold.
Affiliate link — we may earn a commission at no extra cost to you.
See the full Press Waffle Co pitch breakdown and reported terms →
More from Food & Drink
DealMr. Tod's Pie Factory
Specialty Food
Recorded on-air deal
$460,000 recorded amount · 50% equity · With Barbara Corcoran + Daymond John
DealA Perfect Pear
Specialty Food
Recorded on-air deal
$500,000 recorded amount · 50% equity · With Robert Herjavec + Kevin O'Leary
DealTurboBaster
Kitchen Tools
Recorded on-air deal
$35,000 reported ownership price · Reported full ownership · 2% sales royalty paid to Marian Cruz · With Kevin Harrington
Shark Tank Blog's recap reports Kevin Harrington's accepted on-air offer as a $35,000 ownership price for full ownership of TurboBaster, with a 2% sales royalty paid to Marian Cruz. All Shark Tank Products' July 7, 2023 retrospective also describes full ownership and Cruz's royalty. These retained secondary accounts do not establish a cash transfer or later legal closing. The ownership price and continuing royalty should not be presented as an ordinary equity investment valuation.
No DealCoffee Brand Gifts
Novelties
No accepted on-air deal