Product Update
Is Pho Licious Still in Business? (2026 Update)
Is Pho Licious from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Pho Licious today.
Pho Licious walked into Season 16 with a claim that sounded impossible: real Vietnamese pho, whole spices and restaurant-grade noodles included, ready in four minutes from a shelf-stable bowl. Texas couple Joseph and Anh Trousdale built the recipes around Anh's family cooking, sold Kevin O'Leary on the numbers, and then spent the following year watching their bowls spread across some of the biggest grocery chains in America. The company is very much alive in 2026.
The Short Answer
Yes, Pho Licious, which brands itself PhoLicious, is in business and expanding. The website at pholicious.net sells four-packs of beef, chicken, and vegetarian pho for about 23 dollars, plus a spicy premium ramen line at about 21 dollars, and several products show as sold out at the moment, which for a food brand is a demand problem rather than a health problem.
Retail is where the real story is. The site lists distribution through Walmart, H-E-B, Kroger, Albertsons, Target, Amazon, and Sam's Club online, and the pipeline includes an instant pad thai slated for September 2026 and a bun bo hue bowl coming to Walmart as an exclusive. That is a company adding shelf space, not defending it.
The Shark Tank Pitch
The Trousdales pitched in Season 16, Episode 8, which aired in January 2025. Their argument was that instant noodles are a giant category built almost entirely on artificial flavor packets, while their bowls use Anh's mother's recipes, branded on the packaging as Mamma Thu's, with whole spices and proper rice noodles.
The couple asked for 500,000 dollars against a tenth of the business, a 5 million dollar valuation, backed by traction most food pitches cannot show: the products were already moving through major retailers, and lifetime sales were reported at 13.5 million dollars.
The Deal That Got Done
Kevin O'Leary signed on, taking 15 percent in exchange for the 500,000 dollars, a half-larger slice than the couple had put up. O'Leary has spent years hunting for scalable grocery brands, and a pho bowl already sitting in Walmart is exactly the profile he chases.
The episode paid off immediately. Tracking coverage reports the brand sold out its Amazon and Walmart inventory after airing, one of the cleaner examples of the Shark Tank bump landing on a company with real distribution already in place to absorb it.
From Freezer Aisle Curiosity to National Shelf
The reported footprint tells the growth story. Coverage that followed the episode counts the bowls in more than 450 Walmart locations and around 150 Sam's Club stores, layered on top of the Texas grocery base at H-E-B and the Kroger and Albertsons networks. For an independent Asian food brand, holding shelf space simultaneously across those chains is the hard part, and PhoLicious has done it while raising its product count.
The Trousdales have also stepped into a mentor role, appearing at a Walmart Open Call event in late 2024 to advise other suppliers trying to crack big-box retail. The product roadmap keeps widening beyond pho into spicy ramen, pad thai, and regional Vietnamese soups, which turns a single-dish novelty into a shelf-wide Asian meals brand.
Pho Licious net worth in 2026
No valuation for the company exists in public. The fixed points are the founders' 5 million dollar ask, the 3.3 million dollars O'Leary's terms effectively repriced it at, and the 13.5 million dollars in reported lifetime sales.
A food brand with national distribution, sellout demand spikes, and a retail exclusive in development has plausibly outgrown its Tank-era pricing, but that is a read of public signals, not a confirmed figure. The honest answer is that lifetime sales are the only hard financial number in circulation.
Where Things Stand Now
PhoLicious pitched authentic four-minute pho, closed with Kevin O'Leary at 500,000 dollars for 15 percent, and has spent the time since stacking retailers and new products.
In 2026 the answer is a firm yes. The bowls are in grocery aisles across the country, the website is selling through inventory faster than it restocks some items, and the pad thai and bun bo hue launches suggest the family recipe vault is nowhere near empty.
As an Amazon Associate, Shark Tank Index earns from qualifying purchases.
Where to buy Pho Licious
Still selling as of July 31, 2026. Check today's price and availability.
Affiliate link — we may earn a commission at no extra cost to you.
See the full Pho Licious deal breakdown and term sheet →
