Product Update
Is Ice Beanie Still in Business? (2026 Update)
Is Ice Beanie from Shark Tank still around in 2026? Its on-air agreement, what happened afterward, and current ordering options.
Nic Lamb, a professional big-wave surfer, did not build IceBeanie for surfers at all. He built a compression cold-therapy hat, gel ice packs positioned at pressure points, meant for migraine relief, fever management, and recovery, and by the time it aired on Shark Tank in 2021, it had already found its way into the hands of UFC fighters and an NBA locker room.
The Short Answer
Ice Beanie is still in business in 2026. It sells through Amazon and its own direct website, and its customer base spans well beyond the athletic recovery crowd it started with, including cancer patients managing chemotherapy side effects and office workers dealing with chronic migraines.
This is one of the clearer growth stories in this batch. It went from a niche recovery product to a company with celebrity users, professional sports partnerships, and a real medical-adjacent use case.
The Shark Tank Pitch
Lamb pitched in Season 12, Episode 13, which aired in 2021. He asked for 50,000 dollars for 20 percent equity, framing IceBeanie around both the sports recovery market and the broader headache and migraine relief market.
His background as a professional big-wave surfer gave the pitch an athletic credibility angle, but the product's real growth turned out to come from a much wider audience than surfers or athletes alone.
The Deal That Got Done
Mark Cuban made the deal, but not on Lamb's terms. He offered 50,000 dollars for 25 percent equity instead of the 20 percent asked, and Lamb accepted the counter.
Cuban's team brings serious retail and e-commerce muscle to a product like this, and IceBeanie leaned into that by expanding aggressively into both direct-to-consumer and marketplace sales channels after the deal closed.
From Surf Culture to Locker Rooms to Chemo Wards
By the end of 2021, the same year the episode aired, IceBeanie was reporting around 550,000 dollars in revenue and a rough net worth figure near 1.2 million dollars, with the company's own valuation estimates climbing toward 3 million dollars shortly after. That is a fast trajectory for a single-product wellness brand in its first year of national visibility.
The client list is the more interesting evidence of staying power. The product has been used by UFC athletes, the NBA's Dallas Mavericks, and Olympic and CrossFit competitors, plus visible endorsements from actress Geena Davis and athlete-influencer Brooke Ence. But the product's real expansion has been into medical-adjacent use, positioning itself for cancer patients undergoing chemotherapy who need fever and temperature management, and for general chronic migraine sufferers well outside the sports world. That is a meaningfully different customer than the one Lamb pitched to the sharks, and it is a sign the company found a bigger market than its original athletic framing suggested.
Ice Beanie net worth in 2026
Shark Tank tracking sites place Ice Beanie's current annual revenue at approximately 3 million dollars, a figure attributed to post-show tracking rather than any audited or company-published filing. Ice Beanie is privately held and has not released official financials for 2026.
Treat that 3 million dollar figure as a directional, unverified estimate rather than a confirmed number. What is independently confirmable is the pattern: reported 2021 revenue near 550,000 dollars, growing valuation estimates in the years since, and an expanding customer base that now spans professional sports, entertainment, and medical use. Whatever the precise number is, the trend line points up.
Where Things Stand Now
Ice Beanie pitched in Season 12 in 2021, asked for 50,000 dollars for 20 percent, and closed with Mark Cuban at that same 50,000 dollars for 25 percent.
Since then, the company has grown from a surfer's side project into a product used across professional sports, entertainment, and medical recovery settings, with revenue estimates that climbed from roughly half a million dollars in its debut year toward several million more recently. If you are wondering whether the cold-pack beanie made it past its first season, it clearly did, and it found a bigger market than the one it pitched to.
Lamb has also kept a public profile as a surfer separate from the business, which has helped keep IceBeanie visible in athletic and adventure sports media even outside of a formal marketing budget. That kind of founder-as-brand-ambassador dynamic is common in wellness products with a single charismatic inventor behind them, and it appears to be part of why the product's audience kept expanding well past the surf and combat-sports circles it started in.
Recorded pitch result
Recorded on-air deal
- $50,000 recorded amount
- 25% equity
- With Mark Cuban
These are the recorded on-air terms. The pitch fields do not confirm completed funding; a company update may report later closing, changed terms or a deal that fell through.
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See the full Ice Beanie pitch breakdown and reported terms →
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