Product Update
Is How Do You Roll? Still in Business? (2026 Update)
Is How Do You Roll? from Shark Tank still around in 2026? Its on-air agreement, what happened afterward, and current ordering options.
The Yung brothers built a sushi chain out of a build-your-own-roll concept that Kevin O'Leary loved on sight, and for years after their Season 4 episode aired, How Do You Roll actually looked like one of the Tank's genuine growth stories. It is not anymore. The locations are closed and the brand no longer operates.
The Short Answer
How Do You Roll is out of business as of 2026. It does not have an active website selling anything, it is not on Amazon, since this was always a physical restaurant chain rather than a packaged product, and Yelp listings for its former locations across Texas, California, and Florida are all marked closed.
This is one where the deal itself never even closed, and the company still managed years of independent growth before the industry eventually caught up with it.
The Shark Tank Pitch
How Do You Roll appeared in Season 4, Episode 16, pitching a build-your-own sushi bar concept branded HDYR, letting customers customize rolls the way they would customize a sandwich or burrito. The company was based in Austin, Texas.
The Yung brothers asked for 1 million dollars in exchange for 12 percent equity, betting that Kevin O'Leary's appetite for franchise-style food concepts would make him the right partner.
By the time brothers Yeun and Peter Yung taped their episode, How Do You Roll was not a napkin concept but a working chain, with roughly 15 open locations and around 40 additional franchises already sold across several states. That existing footprint is a big part of why O'Leary bit so fast, since he was buying into a franchise system with real momentum rather than a single unproven storefront.
The Deal That Got Done
Kevin O'Leary made the deal on air, agreeing to the full 1 million dollars but taking 20 percent equity instead of the 12 percent on the table, and adding a requirement for monthly disbursements to shareholders to guarantee his return. That structure is vintage O'Leary: bigger equity stake plus a built-in payout mechanism rather than a passive investment.
The deal never actually closed after the show. Reporting on the fallout says the brothers and O'Leary could not agree on terms during due diligence, and O'Leary eventually walked away from the arrangement entirely.
How Do You Roll net worth in 2026
There is no current net worth to report for How Do You Roll because the company is no longer operating. At its high point, independent press coverage describes the franchise continuing to grow steadily in the years after its Shark Tank episode despite the O'Leary deal falling apart, eventually leading the Yung brothers to sell the business to a private restaurant group in June 2015 for an amount that was not publicly disclosed. That sale represented a real exit for the founders, even without the shark deal ever closing, but no financial figures from that transaction or from the company's later years have been made public, so there is nothing credible to put a 2026 dollar figure on.
The Slow Fade
After the 2015 sale, the new ownership kept the concept running for several more years, and as late as 2016 the chain still had multiple open locations, including spots in Fort Myers, Florida and North Hollywood, California, alongside its Texas roots.
The fast-casual sushi category never became the durable national trend the original pitch envisioned, and the pressures that hit fast-casual dining broadly in the years that followed eventually caught up with How Do You Roll's remaining footprint. Yelp pages for its former Austin, Sunrise, and Marina Del Rey locations are all marked closed as of 2026, and there is no active corporate website or social presence for the brand to point to today.
By August 2021, Shark Tank tracking coverage already described How Do You Roll as effectively out of business, with no functioning corporate site and its remaining franchise locations shuttered, so the shutdown was complete years before this update rather than a recent event.
Where Things Stand Now
How Do You Roll pitched in Season 4 out of Austin, asked for 1 million dollars for 12 percent, and got an on-air yes from Kevin O'Leary at 20 percent that never actually closed. The Yung brothers sold the business independently in 2015, it operated for several more years under new ownership, and it has since shut down entirely.
If you are trying to find a location to order from today, there is not one. This is a straightforward no, the company did not make it, even though it outlasted its own Shark Tank deal by years before finally closing.
Recorded pitch result
Recorded on-air deal
- $1,000,000 recorded amount
- 20% equity
- With Kevin O'Leary
These are the recorded on-air terms. The pitch fields do not confirm completed funding; a company update may report later closing, changed terms or a deal that fell through.
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See the full How Do You Roll? pitch breakdown and reported terms →
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