Product Update
Is Abs Protein Pancakes Still in Business? (2026 Update)
Is Abs Protein Pancakes from Shark Tank still around in 2026? Its on-air agreement, what happened afterward, and current ordering options.
Abs Protein Pancakes had one of the more dramatic post-air spikes in Shark Tank history, reportedly moving a year's worth of orders in a single day once the episode hit air. That makes what happened to the company since Season 7 a genuinely mixed picture, and this page lays out exactly what could and could not be verified.
The Short Answer
The honest answer is unclear, and this is a case where saying that plainly is more useful than guessing. The company's own website, abspancakes.com, currently returns a payment-required error rather than a working storefront, which is the kind of signal you see when hosting has lapsed or a domain has gone unmaintained.
Shark Tank tracking sites are split on the question too. Some list the brand as still operating with expanded flavors and retail partnerships, others flag it as closed, and at least one archive marks its status simply as unknown. There is no single source confirming an active storefront selling protein pancake mix under this name in 2026.
The Shark Tank Pitch
Founders Josh McClellan and Ashley Drummonds pitched Abs Protein Pancakes in Season 7, Episode 12, which aired in 2016. Their product was a line of high-protein, low-carb pancake mixes aimed at the fitness and gym crowd, a category that was heating up fast at the time between meal-prep culture and protein-everything marketing.
The founders asked for 120,000 dollars in exchange for 40 percent of the company, a fairly steep equity ask that signaled they were prioritizing cash and partnership over holding onto ownership.
The Deal That Got Done
Daymond John made the deal, agreeing to the full 120,000 dollars but taking 42 percent instead of the 40 percent on the table, a small adjustment compared to some of the equity swings seen in other Season 7 deals.
John's fashion and branding background was an unusual but not illogical fit here. Protein pancake mix is as much a lifestyle and branding play as it is a food product, and building a consumer identity around a fitness category was squarely in his wheelhouse.
The Post-Show Surge and What Followed
The immediate aftermath of the episode was a genuine success story by most accounts. Reports from the time describe the company selling a year's worth of product in the span of a single day after the episode aired, the kind of demand spike that either makes a small food brand or completely overwhelms its fulfillment capacity depending on how prepared the team is.
Beyond that initial surge, the trail gets thinner. Coverage from 2022 cited annual revenue figures in the 1.6 million dollar range, which would represent real staying power if accurate and current. But nothing more recent and reliable was found confirming that level of activity has continued, and the site's current payment-required error is not consistent with a healthy, actively maintained e-commerce operation.
This is a company where the honest read is that it likely peaked hard right after its TV moment and has either quietly wound down since or moved to a channel this research did not surface, such as a private label arrangement or a rebrand under a different name. Neither could be confirmed.
Abs Protein Pancakes net worth in 2026
There is no credible, current net worth figure for Abs Protein Pancakes to report. The 1.6 million dollar revenue figure that circulates on some Shark Tank tracker sites is attributed to 2022 and has not been updated or independently confirmed since, and it describes revenue rather than a net worth or valuation figure in any case.
Given the company's own website is currently inaccessible behind a payment error and no recent retail or press coverage turned up, any specific net worth number attached to this brand right now should be treated as unverifiable. The last confirmed valuation anchor is the 120,000 dollar investment for 42 percent equity from the 2016 deal, which implies a roughly 285,000 dollar valuation at the time of the pitch, a figure that says nothing about the business today.
Where Things Stand Now
Abs Protein Pancakes pitched in Season 7 out of the fitness food boom of the mid-2010s, asked for 120,000 dollars for 40 percent, and closed with Daymond John at 42 percent. The company had a real moment right after the episode aired, reportedly doing a year of sales in a day.
What happened after that is genuinely murky. The company's website is not functioning normally, tracker sites disagree with each other, and no current retail presence could be confirmed. If you are looking to buy this specific product today, proceed with the expectation that the brand may no longer be actively selling, and verify independently before assuming the mix is still available.
Recorded pitch result
Recorded on-air deal
- $120,000 recorded amount
- 42% equity
- With Daymond John
These are the recorded on-air terms. The pitch fields do not confirm completed funding; a company update may report later closing, changed terms or a deal that fell through.
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See the full Abs Protein Pancakes pitch breakdown and reported terms →
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